Data Visualisation and Marketing Analytics Solutions
Inkblot Analytics
Services Provided
Product Type
Industry Type
AboutTheClient
Inkblot Analytics is a powerful tool that helps businesses visualise data to enhance their strategies. Our client requested features like custom survey builders and result report generation applications for marketing analytics and market research insights. Users can create detailed reports and custom dashboards, easily sharing them across various platforms. It supports delegate access and user permissions. We also integrated third-party libraries for seamless operations.
"They consistently work hard to deliver high-quality work on time. Extremely knowledgeable and efficient, they bring both expertise and a strong sense of collaboration to every project. It's been a pleasure working with such a dedicated and reliable team."
Ken Faro
Co-Founder
Inkblot Analytics turns consumer psychology into strategic insights.
Businesses and agencies seeking deeper consumer insights often face several key challenges
- Traditional Data Limitations: Existing demographic and behavioral data fail to capture the psychological drivers behind consumer decisions.
- Lack of Psychometric Precision: Many companies struggle with accurately measuring attitudes, emotions, and cognitive biases.
- Fragmented Marketing Strategies: Without psychology-driven insights, brands risk inconsistent messaging and ineffective targeting.
- Scalability of Custom Solutions: Organizations need adaptable psych-tech frameworks that integrate seamlessly with their existing workflows.
- Interpreting Complex Data: Turning vast amounts of psychological and consumer data into actionable strategies requires specialized expertise.
What We Did
- Building a Cutting-Edge Psych-Tech Platform: Inkblot Analytics was developed as a powerful, psychology-driven analytics platform, integrating advanced psychometric modeling, AI-driven insights, and intuitive data visualization. We built a custom backend architecture to handle complex psychological assessments, ensuring businesses could seamlessly analyze consumer behavior and decision-making patterns.
- Custom User Management & Secure Access: To enhance security and usability, we implemented role-based access controls, delegated user management, and custom dashboards, enabling organizations to tailor data access based on specific user roles. This allowed for efficient content sharing, data protection, and team collaboration within the platform.
- Seamless Integrations & Engagement Tools: We integrated SparkPost for automated email campaigns, Giftbit for seamless reward redemption, and Slack for real-time notifications, ensuring smooth communication and user engagement. Additionally, we introduced dynamic image previews, document uploads, and auto-scrolling banners, making data interaction more intuitive and visually compelling.
- Optimizing the User Experience: Focusing on accessibility and efficiency, we designed a streamlined workflow for data input, visualization, and reporting, ensuring businesses could quickly extract meaningful insights from complex psychological data. Our enhancements made Inkblot Analytics a powerful, user-friendly, and scalable platform for organizations seeking a competitive edge through psych-tech innovation.
The Result
Inkblot Analytics has empowered businesses to make smarter, psychology-driven decisions by providing deep consumer insights that go beyond surface-level data. Clients have reported improved marketing precision, higher engagement rates, and more effective targeting as a result of our psych-tech tools. The platform’s seamless UX, custom dashboards, and real-time integrations have streamlined workflows and enabled faster, data-backed strategy development. With Inkblot, organizations are now equipped to understand not just what their customers do—but why they do it.
Portfolio Features Section
Smart Content & User Management
Cross-platform sharing, delegate access, and role-based permissions ensure secure, flexible collaboration across teams.
Personalized Dashboards & Interactive Experience
Role-based dashboards, dynamic previews, and seamless document handling offer a tailored, intuitive user experience.
Seamless Integrations & Engagement Tools
Integrated with SparkPost, Slack, and Giftbit for real-time engagement, with auto-scroll banners boosting content visibility.
Future Development
We continue to work with Inkblot Analysis on expanding and enhancing the platform's capabilities.
Platform Enhancement
Providing continuous support and maintenance while adding new features to the platform to support the growth of the dance community.
Advanced Analytics
Implementing comprehensive analytics dashboard for better insights and decision-making
Community Focus
Developing robust community engagement tools to foster stronger connections within the dance community.
Key Technologies
Used
Frontend
React, Vue Js
Backend
Laravel, Node Js
Infrastructure
Azure